Proof Advertising: Art Director Internship
Branding for Heather’s Choice
Heather’s Choice, an Alaska-based company, crafts lightweight, dehydrated meals and snacks designed for outdoor enthusiasts who prioritize health and quality. Their products deliver nourishing, convenient fuel for adventures on the go. Proof was engaged to rethink their logo and packaging, infusing the brand with a fresh, dynamic identity that reflects their commitment to wholesome, ready-to-eat nutrition.
Initially invited to shadow the creative process as an intern, I quickly became more involved. After the first round of revisions, I had the unique opportunity to submit my packaging designs to Heather with the rest of the team. My work stood out, earning a spot among her top three favorite selections—a rewarding milestone that marked my growing contribution to the project.
Logo Design for Suncoast Tampa Association of REALTORS®
The Suncoast Tampa Association of REALTORS® stands as a dynamic hub for real estate professionals throughout the Tampa Bay region, offering vital education, resources, and support that empower its members to excel. Tasked with crafting a fresh logo that would break away from conventional beach motifs and typical realtor clichés, I delivered a design that captured the organization's unique identity with sophistication and originality. This distinctive concept, alongside several other innovative designs from Proof, was advanced for client consideration.
Subway: Layout and OOH Design
Proof has built a strong partnership with Subway, handling diverse projects across their brand. I’ve led creative design for attention-grabbing billboards, redesigned menu covers for better usability, and crafted consistent out-of-home marketing materials. I also refined franchise menu layouts to balance aesthetics and functionality. This work reflects our ongoing commitment to enhancing Subway’s visual communication.
Proof Social Media
Proof’s social platforms stand out with a distinctive look, featuring bright colors and bold typography that grab attention and create a strong presence in users’ feeds. During my nine months at Proof, I handled the design of all social media graphics. For birthdays and anniversaries, I worked with standardized templates, making small tweaks to get the best photo placement and keep a polished, cohesive feel. On the other hand, employee spotlights and event recaps gave me more creative freedom to add my own touch while still matching Proof’s casual but passionate vibe. I collaborated closely with the social team, following a solid workflow that had us finishing all posts well before each new month and sticking to a strict posting schedule for consistent, on-time content.
